Notes from Crew

What an ICP actually is (and what it isn't)
·strategy

What an ICP actually is (and what it isn't)

Most founders give you a market, not an ICP. An ICP isn't a description of a person — it's a description of a person in a specific situation.

Patrick Lewis
Patrick Lewis
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More Articles

·company

Why we went all in on Crew

We were days from launching a four-product bundle when our own evaluation tool told us the positioning was broken. We killed the launch and went all in on the tool that caught it.

Patrick Lewis
Patrick Lewis
Joshua Grenon
Joshua Grenon
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