Know your website's messaging lands and convert more customers
convert more customers
ICP agents score your web pages through your buyer's eyes while Crew's expert agents catch what you can't. Results in minutes, not weeks.
Know your website's messaging lands and
Meet the crew: ICP and expert agents both evaluate your site
ICP agents represent the people you're selling to. Expert agents bring real domain knowledge from thousands of tests and dozens of data sources.
ICP Agents
Your ideal customer, modeled
ICP agents evaluate your landing page the way your actual target customer would — through the lens of their goals, frustrations, and buying criteria. Crew can generate them by analyzing your site, or you can define them yourself.
Expert Agents
Real expertise, always available
Expert agents are trained on thousands of landing pages and pull from dozens of data sources. They don't guess — they bring domain-specific knowledge to evaluate your page like a specialist would.
Meet Anne
A YC partner & startup evaluator who looks for real user pull, problem sharpness, and a path to big
Meet Grace
A conversion copywriter & CRO specialist who checks whether your words speak in your customer's language
Meet Morgan
A positioning strategist & ICP consultant who finds the sharp customer segment and value prop your page implies
Meet Silver
A creative director & brand specialist who judges design craft, hierarchy, and whether your page feels client-ready
From URL to scored report in 3 steps
Paste a URL from your website. Crew builds ICP agents from your site or lets you define them. Expert agents run automatically. You get a scored report with ranked fixes.
Learn more
- Landing pages
- Comparison pages
- Staging links
- Branch builds
Get signal, not opinions
Built for founders who ship fast and need to know if what they shipped actually resonates with the people they're selling to.
Start building. Scale when you're ready.
One evaluation = one agent scoring one landing page. Both plans include ICP and expert agents, shareable report links, and top-ups when you need more.
RecommendedStart with Builder
Builder
For indie builders shipping fast.
$19
Per month
- 200 evaluations per month
- 5 personas per month
- 3 products per month
- Website evals
- MCP integration
Team
For growing teams testing everything.
$79
Per month
- 1,000 evaluations per month
- 25 personas per month
- 20 products per month
- Website evals
- MCP integration
- Shared persona library
We built Crew for us first
Crew came out of a problem we kept hitting across our own product suite. We were building five tools at Tortuga and had no structured way to know if our positioning landed with the right people.
We tested our own websites with our ICP agents — and conversions improved. Then realized Crew could help other builders too.
Improved conversions
Patrick Lewis, Cofounder & CEO
Joshua Grenon, Cofounder & CTO
FAQs
Quick answers to the things builders ask before running their first evaluation.
- How is feedback from AI personas different from real user testing?
- Crew isn't a replacement for real users — it's faster, cheaper validation before you put your page in front of them. Our crew members score your surface against your ICP's goals, frustrations, and criteria: value prop clarity, trust signals, pricing transparency. Use it to tighten positioning before you spend time and money on real testers.
- What exactly does Crew evaluate?
- Any page on your website — landing pages, pricing pages, comparison pages, about pages, you name it. Submit one or multiple URLs, pick your crew members, and each agent independently scores the page with qualitative feedback, highlights, and ranked recommendations. You can test multiple pages at the same time to get a full picture of how your site performs across your buyer's journey.
- How does pricing work?
- Builder is $19/month for 200 evaluations, MCP integration, and shareable links ($5 per 100 top-ups). Team is $79/month for 1,000 pooled evaluations, unlimited personas, cross-project analytics, and a shared persona library ($5 per 125 top-ups). Evaluations are pooled at the account level, not per seat.
- What's the free tier?
- 5 free evaluations and an ICP, no card required — enough to test a landing page and decide whether Crew fits how you work.
- What's the MCP integration and who is it for?
- The MCP server lets you run evaluations directly from your dev environment — Cursor, Claude Code, or any MCP-compatible client. Useful when you're iterating on copy or layout mid-build. Included on both plans.
- What happens to the URLs and data I submit?
- Your personas, URLs, and reports belong to you. We don't sell your data or use your identifiable content to train others' models. We may use aggregated, de-identified data to improve our own persona library. Delete your account and we delete or anonymize your data within 30 days. Full details in our Privacy Policy.
Last updated: April 2026